Dedicated Email - Friday - 6/19/2026 - New Balance Football House

Located at 8175 Melrose Ave. in Hollywood, the immersive pop-up seamlessly blends performance, lifestyle, and culture.

Football players and fans alike can shop New Balance products, customize merchandise, get free coffee from Alfreds, catch free live DJ sets from Sylvan Esso and more (see schedule below), take part in interactive workshops, go head to head in the gaming lounge and demo New Balance cleats on the rooftop pitch, featuring football skills and drills presented by Soccer.com.

DJ Schedule

Friday, June 19: Bantu (1:00-3:00 P.M.), Nameless (3:00-6:00 P.M.)

Saturday, June 20: Sylvan Esso (12:00-2:00PM), Viva Latina (2:00-7:00 P.M.)

Sunday, June 21: Jozier (1:00-6:00 P.M.)